After Rome: three lessons from 300 investors

We expected 100. 300 came.

Tidhar Group sent the invitations to their Italian contacts. We sent ours. Our partners forwarded their lists. We thought we were optimistic at 100. The room in Rome was double-booked twice that evening.

Three things became clear in the conversations that followed. We have spent the last three months turning each of them into how we run TID. Sharing them here because they tell you more about the investor abroad in 2026 than any deck slide ever could.

Lesson one: it's not about the deal

We built our pitch around the deal. Specific projects. Tidhar's track record. Yield targets. Tax mechanics.

People listened politely. Then they asked questions about themselves.

Where do my grandchildren go to school if we move? Can my mother live near us? What about my husband, who isn't Jewish? I haven't been in fifteen years. Will I feel welcome?

The deal was the entry point. Belonging was the conversation.

This is now baked into how we run a first call. Ten minutes on goal. Five on horizon. Then the deal. Anything else and we are answering the wrong question.

Lesson two: the questions are operational, not financial

We came prepared to talk yield, appreciation, tax, jurisdictional risk, currency hedging. We had the answers. We had the spreadsheets.

The questions we got most often:

• "If I buy in Israel, how do I get the keys? Do I fly in to sign documents?"
• "Who manages the apartment when I'm not there?"
• "If I want to sell in five years, how does that actually work?"
• "Can I do all of this in English or do I have to learn Hebrew?"

The investor abroad in 2026 is not financially naive. They are operationally uncertain. They have done private equity deals. They understand cap rates. What they have not done is signed a property document in Hebrew while living in São Paulo.

The platform is the answer to the operational questions. The deal is the answer to the financial ones. Both matter. Most of our peers solve one and leave the other.

Lesson three: the audience is bigger than we thought

We are Italian. The Rome event was, frankly, a community event. Italian families, mostly Jewish, mostly mid-career, mostly with some past or future connection to Israel.

Then we kept getting messages from people who heard about it later.

From Mexico City. From Buenos Aires. From two synagogues in Brooklyn. From Strasbourg. From Antwerp. From a family office in São Paulo.

The post–October 7 shift is global, not just American. The Latin American Jewish community in particular - historically underserved by the Israeli professional class - is highly motivated and largely unreached. Our event in Zurich next month is, in part, a response to this. So is the Amsterdam date we are now planning.

If you are reading this from a city we have not visited yet - let us know. We are mapping out where to send the next round of invitations.

What's next

Three things, in order:

1. Zurich event - early June, with Liran (our local connection there). Mostly Italian-speaking Jewish community living in Switzerland.
2. Webinar from Rome - mid-June, to follow up with everyone in the original 300 who is now in conversation.
3. First Negev land allocation with our land partners closes this quarter. We will publish a note on it after closing - what we bought, why, and what we learned.

The platform is open to everyone we believe is a fit. Book a call. We will know in the first ten minutes whether we should be talking.

The premise of TID was that Jews abroad want to invest in Israel professionally and could not. 300 people in Rome confirmed that premise was right. We are now building accordingly.